Integrated PR and strategic communications agency marcusbrewster has heralded its 25th anniversary year with the appointment of Andre Fourie as managing director.

Commenting on his appointment, Fourie says it is an honour to head up one of South Africa’s oldest and most awarded agencies. “The agency has had unparalleled success over the past 25 years and has transformed the South African PR industry by pioneering new models of PR delivery. I hope that my unique experience, especially in the fields of technology and strategic consulting, will help shape the agency as we work toward another 25 years of industry-leading campaign development and implementation.”

He outlines three key priorities for the agency: “The first order of business is appointing top talent into key positions within the agency. We are also in the midst of evolving the current service model to meet changing market needs, especially as we enter a period of global economic uncertainty. Finally, we are broadening our scope of services to ensure client success in an increasingly fragmented market, with a strong focus on strategic consulting.”

Agency chairman Marcus Brewster says: “With a focussed credo that every decision we make in the business must serve our clients’ interests, I have been acutely aware of the need to appoint a very specific individual to lead the firm of marcusbrewster into the future. Having tracked the fortunes of the PR industry’s young leaders, I can confidently say that Andre Fourie is the smartest guy in the room.”

Fourie, 33, joined the agency in June 2015 as Strategic Communications Director, following stints as a senior member at several top Cape Town consumer, B2B and technology PR agencies.

marcusbrewster clients include SAP, takealot and EdgeGrowth.