Corporate Communications
What we offer:
- Reputation management
- Investor relations
- Stakeholder relations
- Media relations
- Corporate profiling
- Stakeholder lobbying
- Internal communications
- Brand protection / issue management / crisis communications
- Corporate social responsibility / cause-related marketing
- Strategic consultancy
Commercial Communications
What we offer:
- Events and conferencing
- Full brand communication strategic services
- Mass market brands
- Premium brands
- Consumer relations
- Media relations
- Media training – executive
- Media and marketing support services
- Social / digital media
PR Index is a unit-based billing system that quantifies PR activity. Developed by Marcus brewster, it is our proprietary methodology and is applied across the board to all of the agency’s clients.
In its simplest terms, the Index assigns a set number of units to the most common media and public relations tasks we perform. It’s like having a restaurant menu of options from which to choose with the cost clearly delineated upfront. Each unit becomes a building block, enabling the client – together with the agency – to design and construct an appropriate campaign that delivers measurably against client budgets.
PR Index Delivers
- A welcome solution to clients wanting to balance fee input and PR output
- Budget control upfront, while remaining flexible for expanding campaigns
- Accurate, upfront campaign forecasts based against set agency outputs
- Hard-wired measurability and easily-auditable returns on investment
Core Values
- Measurability
- Transparency
- Simplicity
- Fair value
Consultation Rates
Outside of the PR Index, marcusbrewster bills on an hourly rate for consultation and non-media activity. Hourly rates are amortised into units and reflected on timesheets as PR Index units.
Measurement and Reporting
marcusbrewster employs its proprietary, deliverable-driven billing methodology – the PR Index – as its core model; making it easier and more effective for both client and agency to create an auditable trail of fiscally reconciled PR and Communications activities.
marcusbrewster also makes use of several reporting and measurement methodologies to track success and progress on strategic implementation:
- Daily online, broadcast and print media monitoring of client & competitors
- Weekly status reports and meetings
- Monthly media reports
- Quarterly brand reputational analysis and competitor comparative analysis
- Annual communication report