• Ongoing Measurement of a PR Campaign is Crucial

  • When Pr is great you Can Measure the results

  • Without Insight we cannot be relevant

  • Quality content drives quality outcomes

  • our pr index billing systems quantifies pr activity

Services

MARCUSBREWSTER IS THE GO-TO AGENCY FOR CLIENTS THAT WANT MEASURABLE COMPETITIVE ADVANTAGE AND CATEGORY DOMINANCE. CHOOSE A CREATIVE PR AND STRATEGIC COMMUNICATIONS CONSULTANCY THAT’S A CUT ABOVE THE REST.



Corporate Communicaitions

What we offer:
  • Reputation management
  • Investor relations
  • Stakeholder relations
  • Media relations
  • Corporate profiling
  • Stakeholder lobbying
  • Internal communications
  • Brand protection / issue management / crisis communications
  • Corporate social responsibility / cause-related marketing
  • Strategic consultancy


Commercial Communications

What we offer:
  • Events and conferencing
  • Full brand communication strategic services
  • Mass market brands
  • Premium brands
  • Consumer relations
  • Media relations
  • Media training – executive
  • Media and marketing support services
  • Social / digital media



PR Index is a unit-based billing system that quantifies PR activity. Developed by Marcus brewster, it is our proprietary methodology and is applied across the board to all of the agency’s clients.

In its simplest terms, the Index assigns a set number of units to the most common media and public relations tasks we perform. It’s like having a restaurant menu of options from which to choose with the cost clearly delineated upfront. Each unit becomes a building block, enabling the client – together with the agency – to design and construct an appropriate campaign that delivers measurably against client budgets.


PR Index Delivers

  • A welcome solution to clients wanting to balance fee input and PR output
  • Budget control upfront, while remaining flexible for expanding campaigns
  • Accurate, upfront campaign forecasts based against set agency outputs
  • Hard-wired measurability and easily-auditable returns on investment


Core Values

  • Measurability
  • Transparency
  • Simplicity
  • Fair value


Consultation Rates

Outside of the PR Index, marcusbrewster bills on an hourly rate for consultation and non-media activity. Hourly rates are amortised into units and reflected on timesheets as PR Index units.

Measurement and Reporting

marcusbrewster employs its proprietary, deliverable-driven billing methodology – the PR Index – as its core model; making it easier and more effective for both client and agency to create an auditable trail of fiscally reconciled PR and Communications activities.

marcusbrewster also makes use of several reporting and measurement methodologies to track success and progress on strategic implementation:

  • Daily online, broadcast and print media monitoring of client & competitors
  • Weekly status reports and meetings
  • Monthly media reports
  • Quarterly brand reputational analysis and competitor comparative analysis
  • Annual communication report


About

WITH HEADQUARTERS IN CAPE TOWN, A FULL OFFICE IN JOHANNESBURG AND ESTABLISHED 20-YEAR RELATIONSHIPS THROUGHOUT AFRICA – AND THE REST OF THE WORLD – OUR FOCUS IS ON PRODUCING EFFECTIVE WORK DELIVERED WITH PROFESSIONAL ACCUMEN.

MarcusBrewster is the most awarded PR firm in South Africa, having won over 40 awards for client campaigns.

Key wins include:

YEAR AWARD CLIENT
2014 marcusbrewster acknowledged with the winning entries by The Hardy Boys for two bronze Loerie Awards for the categories; Events & PR: Live Activations and Media Innovation: Single Medium Robertsons SkyDine campaign
2014 Named South Africa’s Best Offshore & Onshore Focused PR Firm at Offshore Excellence Awards in London
2014 M&A Award – Strategic PR Company of the Year South Africa
2014 PRISM Silver Award – Most Awarded PR campaign of the year winning kudos for Social Media for Public Relations Magnum Pink & Black – Twitter Auction
2014 PRISM Silver Award – Launch of a New Product Magnum Pink & Black – Twitter Auction
2014 PRISM Silver Award – Event Management and Campaign of the Year Magnum Pink & Black – Twitter Auction
YEAR AWARD CLIENT
2012 M&A Award – Financial PR Firm of the Year South Africa
YEAR AWARD CLIENT
2011 PRISM Gold Award – Consumer public relations for an existing product MTN – Kelly Rowland: “Everywhere you go”
2011 PRISM Gold Award – Launch of a new product MTN – MTN iPhone4 Launch
2011 PRISM Gold Award – Soccer World Cup Campaign MTN – Kelly Rowland: “Everywhere you go”
2011 PRISM Gold Award – Corporate Communications Mango
2011 PRISM Gold Award – e-Public Relations/Social Media Mango – Mango Social Media
2011 PRISM Silver Award – Media Relations Nestlé – Bar One Man Hunt
2011 PRISM Silver Award – Media Relations Johns Hopkins Health & Education South Africa – Intersexions
2011 PRISM Silver Award – Launch of a new service Solairedirect Southern Africa Bringing a new solar energy service to market*
2011 PRISM Silver Award – Consumer public relations for an existing product SAB Castle Lite – Taking Castle Lite Everywhere
2011 PRISM Silver Award – Public relaions on a shoestring Neo Africa – Neo Africa Sing it Loud, Sing it Proud
2011 PRISM Silver Award – Event Management Nestlé – KitKat
2011 PRISM Silver Award – Publications Mango – Mango Juice
2011 PRISM Silver Award – Soccer World Cup Campaign NEO Africa – Neo Africa Sing it Loud, Sing it Proud
2011 PRISM Bronze Award – Business-to-business Rezidor Hotel Group – Rezidor Hotel Group Business Development
YEAR AWARD CLIENT
2010 FinWeek AdReview – PR Consultancy of the Year marcusbrewster
2010 PRISM Gold Award – Corporate Communication Mango
2010 PRISM Silver Award – Consumer PR – Existing service Total SA
2010 PRISM Silver Award – Business-to-business Rezidor Hotel Group
2010 PRCA Global PR Consultancy of the Year – South Africa marcusbrewster


Our Client Portfolio

Bromwell
Cornetto
Diplomat
Edge Growth
Kay Mason
MadWorld
Magnum
ParkInn
Prosperian Capital
SAIT
SAP
Solaire
SpringLeap
Sunlight
TAJ Cape Town
Takealot
Ubank
WolaNani

Team

Meet the team

Marcus-BW
Marcus-Colour

Founder

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Marcus Brewster

Angela-BW
Angela-Colour

Chief Operating Officer

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Angela Elkington

Monica-BW
Monica-Colour

Account Director

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Monica Braganca

What our clients say

Pr Talk

WE BELIEVE IN GOOD PR. PR THAT NOT ONLY DELIVERS RESULTS, BUT IS ALSO ALLIED WITH AND RESPONSIVE TO YOUR BUSINESS ETHOS AND SOUND MANAGEMENT PRINCIPLES. ON THIS BLOG, YOU CAN READ A BIT MORE ABOUT THE WORLD OF PUBLIC RELATIONS THROUGH THE EYES OF MARCUSBREWSTER.

How To Find Us

IF YOU WOULD LIKE TO KNOW MORE ABOUT US, DISCUSS A POSSIBLE PROJECT OR JUST WANT TO SAY HI, DROP US A LINE AND WE'LL GET BACK TO YOU.


 

Cape Town Office

Tel: 021 424 0470

77 Hout Street, Cape Town, 8001

P.O. Box 51070, Waterfront, 8000

Johannesburg Office

Tel: 011 022 9711

1st Floor, Coral House, 20 Peter Place, Lyme Park, Sandton, 2060

P.O. Box 6509542, Benmore, 2010